Brown University Human Resources
The University Human Resources team at Brown strives to provide its staff with a challenging and rewarding work environment that welcomes differences, fosters learning, and values collaboration, creativity, and diversity.
The University Human Resources team was looking to consolidate all their units in to one UHR department with a brand refresh. As part of the Brown identity system, we were tasked with developing UHR’s own look to help establish them as a resource across the university.
While their logo would fall under the university affinity system, UHR asked to establish a treatment for their tagline, Engage, Discover, Achieve, as part of the new look. We established a bold treatment to express the department’s range of expertise and represent the diverse backgrounds of Brown’s employees. Finding ways to infuse animation in to evites helps create interest and has grown participation over the past couple of years.
The color palette and typography utilize the university’s assets, focusing on the strong red, yellow and black. For accessibility, there is a darker red and gold for digital applications. The typography uses Circular as the sans serif font which has solid, geometric shapes and is easy to read in both print and digital. An icon system was developed to designate each UHR unit, working closely with each team to narrow down their mark.