Rach Sells Houses
Local realtor Rachael Dotson’s artistic sensibilities and creative approach to problem solving help set her apart in a crowded field. Clients often refer to her calm, reassuring demeanor, tireless efforts and smooth handling of negotiations.
As a realtor with Residential Properties, Rachael asked for us to create a logo she could use independently but also align with the Residential Properties brand. The core element of the Rach Sells Houses logo is the acronym paired with a light rule. Below the acronym type is the full brand name.
We developed a color palette based on the green and red of the Residential Properties logo with a few secondary colors to express Rachael’s clear communication, deep focus and collaborative spirit.
After creating three directions with Rachael, we landed on one which felt sophisticated and approachable. We helped Rachael develop a messaging strategy, social campaigns and an email newsletter to highlight upcoming open houses, newly listed properties and attractions in the Rhode Island area to explore.
