Rock the Vote
Rock the Vote is a new age app that puts the polling station in your hands. Vote in upcoming elections, follow along with media coverage or chat directly with available candidates all on the go. Be part of the greatest democracy in the world and help build the future.
The branding for Rock the Vote needed to feel trustworthy but approachable. With plenty of confidential information shared, we wanted to ensure folks had a secure place to participate in democracy. The design needed to be simple and easy for anyone to understand but also provided users with an unbiased platform.
We designed an accessible palette using the red and blue from the American flag and gold from the poles used to fly this symbol of democracy. Paired with illustrations from Pablo Stanley, the branding feels contemporary and relatable.
